en
esit
menu
Island Tremiti travel design
You return home changed, not just rested
01
I design journeys of personal discovery, not sponsored suggestions
I design travels that change how you see, not just what you see. Your time off is finite. This is why every recommendation is born from personal exploration and scouting, free from templates, trends, or commission-driven shortcuts.
Start your journey
02
I design experiences that resonate, not places that trend
My work is to curate from a place of genuine insight—the trail that taught me about mushrooms, the restaurant where I finally understood natural wine. There are no "must-see" lists here. Just honest curation, grounded in real discovery.
Browse travel guide
Woman travel designer
03
I design structure that creates freedom, not a checklist to perform
I believe in cultural fluency, not tourist performance. My frameworks give you confidence to explore - knowing which neighborhoods flow together, when museums empty out, where locals actually eat. You arrive with a thoughtful plan but complete flexibility. Structure that enables, not constrains.
Design your travel
04
I design authentic rhythm, not manufactured magic
The most memorable moments are often unscripted. I don't just arrange logistics; I design a rhythm that allows for them. For real conversations, for natural encounters, for places that aren’t performing for visitors—they simply are.
Transform your travel
About Sole
After 15 years as a geographer and policy manager in tech, I'm still following the passion that began when I discovered Patagonian lenga forests: purposeful travel.

Right after graduating, I took a eurotrip that completely bypassed my roots: Italy. I made up for it by visiting nearly every region. For years I worked in environmental policy, designed biodiversity routes with jaguars and whales at Airbnb, brought Latin American culture to homes worldwide at Netflix.

My real graduation: two years living as a local in Mexico City, discovering the difference between traveling and truly living. That’s when I decided to channel all that experience into HeySole!

Custom travel design
My passport gives me away: fifteen years mapping from remote communities to Turin wine bars. Every recommendation comes from having been there.
Arch view fence travel design
Coolness castle Italy travel design
Glasses wine plate travel design
Maya Tulum Pelicano
Mexico Church group travel design
Mountain view travel design
Mountain wine chalet travel design
Mountain Patagonia trekking travel design
Otto Wulf con jacarandá Buenos Aires travel
Pyramid hot air balloons view travel design

I translate direct experience into unique journeys: Mayan culture, differences between Barolo and Amarone, caryatids vs Cycladic kouroi, when jacarandas bloom in Buenos Aires and Mexico City, where Romans actually eat in Trastevere, Patagonian trails without crowds, Oaxacan markets and Sea of Cortez biodiversity.

Discover my guides