menu
HeySole Custom travel designing
Bespoke Journey Design
From Overwhelm to Clarity
"We have 10 days in Argentina—should we do Buenos Aires, wine country, or glaciers?"
"I’m dreaming of Italy, but not the tourist version. How do I go deeper?"
Plaza de mayo buenos aires travel design
milan cathedral duomo italy design travel
confused john travolta

Trying to plan a trip with infinite tabs open and zero idea where to start?

You’re not alone. The internet gives you infinite possibilities but zero wisdom about what actually matters for your travel style. I take your vision—however vague—and shape it into a journey that flows like it was always meant to be.

This is what territorial fluency looks like: transforming analysis paralysis into the confidence of knowing you’re exactly where you need to be.

True exploration starts with understanding what moves you. In our conversation, I’m not chasing destinations—I’m tracing what matters.
HeySole meeting travel design

I’m listening for motivations. What draws you in: the way light hits architecture at golden hour? The ritual of wine tasting in landscapes that make you forget time? The silence of standing before something that’s existed for millennia?

From there, my role is translating that curiosity into days that build on each other, where every element serves the larger story of your experience. It’s not about checking boxes or maximizing sights per dollar. It’s about wonder, serendipity, and the kind of stillness that stays with you long after you’re home.
This is travel design thinking applied to journeys: a careful layering of details—from your morning coffee to your final toast—where meaning builds, rather than scatters.

HeySole travel design planning
How it works
Call travel design
01
Step 1:
A deep dive conversation lasting about an hour
A 60-minute call where we explore what truly excites you about travel. I’m listening for energy—for the stories you light up while telling, for the places you describe with your hands. This isn’t a questionnaire—it’s a shared discovery.
Proposal custom travel
02
Step 2:
The Journey Architecture
Within seven to ten days, you’ll receive a personalized itinerary that goes beyond logistics. Each element is chosen not just for what it is, but for what it means—how it connects to your story, your tempo, your way of experiencing.
Briefing custom travel design
03
Step 3:
Personalized Briefing & Final Touches
Before you go, we’ll meet for a destination briefing—a curated introduction to the cultural and natural layers of your trip. We’ll fine-tune the plan until it feels fully yours: maybe adding space to breathe, room for spontaneity, or weaving in those last details that make it sing.
What travelers say
2025Italy
Martin traveler review
Martín N., Buenos Aires
2019Rio de Janeiro
Magdalena traveler review
Magdalena T., Buenos Aires
2023Buenos Aires
Delia review
Delia, researcher based in Zurich
our reviews

As an architect, I feared Italy might feel overwhelming. But Sole’s design balanced clarity and wonder. Every city had its own tempo. Ravenna was a revelation—those mosaics reframed how I see beauty. Her travel curation made the trip feel deeply personal and quietly transformative.

our reviews

I wasn’t looking for just a list—I wanted the right Rio for us. Sole’s notes led us to sunset oysters in Leblon, rainy-day strolls by Calatrava’s designed museum, and hidden bars worth the detour. Everything felt personalized, flexible, and better than any guidebook.

our reviews

While doing fieldwork in Buenos Aires, I asked Sole for advice. She pointed me to a Peronist-themed restaurant, Evita’s museum, and a network of local food spots that reflected the political texture of the city. It was curated, contextual—and deeply memorable.