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HeySole Custom travel designing
From overwhelm to clarity
Itineraries with cultural context
Finally at Casa Rosada but... what can you visit besides the photo?
Now what? Standing in Piazza del Duomo with no idea what to do first.
Infinite Patagonia ahead... glaciers, vineyards, or hidden paths
Plaza de mayo buenos aires travel design
milan cathedral duomo italy design travel
confused john travolta

You read contradictory blogs. Saved restaurants «you can’t miss.» Built mental lists that don’t quite close.

The real question isn’t «what to do?»—it’s «how to distinguish what’s valuable from what’s just marketing?» That café that invented the Milanese aperitivo vs. the tourist trap. The village worth a 2-hour detour vs. the one that only exists in photos.

You have limited days. A budget. And the certainty this trip deserves better than guessing.

HeySole travel design planning
How it works
Map pins with destinations
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Step 1: The map of what's possible

Italy, Switzerland, Central Europe, Argentina, Patagonia, Mexico— some of the territories where I have real depth.
HeySole meeting travel design
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Step 2: Discovery call

I listen to your energy: the stories that light you up, the places you describe with your hands. I diagnose what kind of journey you need. Conversation, not questionnaire.
Proposal custom travel
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Step 3: Choose what you need

Essential (from USD 400): Design only. Deep itinerary, you manage bookings. Complete (from USD 1,200): Design + full coordination. I coordinate everything: hotels, experiences, transfers. We decide together based on your time to manage and type of trip.
Briefing custom travel design
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Step 4: We refine until it's yours

We review together what resonates and what doesn't. We adjust pace, add breathing room if needed. Before you travel: destination briefing. Cultural layers, geographic context, preparation. So you arrive knowing enough and hungry for surprise.

Who is Travel Design for?

ladies buenos aires travelers

For honeymoons with more than a list of pretty places. I’ve designed honeymoons in Patagonia balancing glaciers and vineyards, active rhythm and contemplative moments.

For milestone birthdays where the trip is the gift. That unrepeatable birthday. Deep Italy for those who already know the postcards. Mexico beyond beaches.

For executives without time to plan. A week in Buenos Aires coordinating Teatro Colón, authentic milonga, and chef’s table dinner—without you lifting a finger.

For families that need to balance rhythms. Patagonia where the teenager doesn’t get bored and adults have cultural depth and connection with nature.

For any journey that deserves more than the obvious route.

Want to see my process before scheduling a call? 12 pages showing how I research destinations, select experiences, and build itineraries.
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What travelers say
2025Italy
Martin traveler review
Martín N., Buenos Aires
2019Rio de Janeiro
Magdalena traveler review
Magdalena T., Buenos Aires
2023Buenos Aires
Delia review
Delia, researcher based in Zurich
our reviews

As an architect, I feared Italy might feel overwhelming. But Sole’s design balanced clarity and wonder. Every city had its own tempo. Ravenna was a revelation—those mosaics reframed how I see beauty. Her travel curation made the trip feel deeply personal and quietly transformative.

our reviews

I wasn’t looking for just a list—I wanted the right Rio for us. Sole’s notes led us to sunset oysters in Leblon, rainy-day strolls by Calatrava’s designed museum, and hidden bars worth the detour. Everything felt personalized, flexible, and better than any guidebook.

our reviews

While doing fieldwork in Buenos Aires, I asked Sole for advice. She pointed me to a Peronist-themed restaurant, Evita’s museum, and a network of local food spots that reflected the political texture of the city. It was curated, contextual—and deeply memorable.